KW & Niche Tool Overview

The  Keyword & Niche Tool is a powerful tool which allows you to find keywords with low competition, but enough sales volume. This helps you optimize your product listings and increase your profit faster, and easier.

In this article, we'll introduce you to the KW & Niche tool and call out some of the features you'll be using most often. 

Related articles

  1. Understanding the Search Results
  2. Definition of Terms

Navigating the KW & Niche Tool

The KW & Niche Tool is also a great starting point if you are looking for profitable products to sell on Amazon. Below we'll show you the basics of the tool so you can easily find the information you need.

  • Main Categories - this section allows you to select which product category you'd like to include in your research. If nothing is selected, that means that the search is done for All Departments.
  • Product Filters - Aside from filtering by Department, you can also add certain filters to narrow down your results. Opportunity Score reflects the ratio between demand, competition, and quality of listings. The higher the OS, the better.
  • Keyword Search - You can simply type in the keyword you would like to include, exclude certain keywords from the results, or limit the number of words.

Video Tutorial

We will be discussing the results table in the next article. For the meantime you can watch the Video tutorial below to see an overview of how the KW & Niche Tool works: